Dana Sellitti opened SerenDipity Boutique, located in Weirton, WV, two months ago, fulfilling a life-long dream. She has been in the fashion industry for 25 years and loves fashion, working with people, buying merchandise, and traveling, and owning her own boutique allows her to do all the things she loves! There is nothing around the area like what SerenDipity can offer!

Sellitti chose Weirton, WV as the location for her boutique because her husband is from the city, and when the opportunity to open in the city came about, she went for it. Sellitti says, "I love the centralized location... its accessible to people from PA, WV, and OH! The open market was perfect for opening here!"

Sellitti's boutique is designed for a chic, strong, elegant, sexy, and classy woman. Her favorite designer is Halston, because she loves the look of the 70s- sexy, elegant, and chic. When choosing what to put in the store, she draws on her background in luxury fashion. She wants to allow local people to be able to buy affordable, luxury fashion and to bring in hot new designers. She does personal styling events, custom orders, and creates a one-on-one personal relationship with her clients.
Owning SerenDipity has changed Sellitti's life so much in only two months. She says, " I feel I have gotten to meet so many new, wonderful people which has helped me grow as a person. As a buyer, it has let me grow in my fashion career- especially experiencing New York show rooms."

Selletti's Gladys is her grandmother. She says, "She always inspired me that I could do anything and everything I ever wanted since I was a little girl. My entire family raised me to believe I could do anything I put my mind to. Also, my husband is so incredibly supportive of me in everything I do. Because of him, I have had the opportunity to fulfill a life long dream. Ever since my dad passed away in February I realized I should do this now, because it is something I have always wanted."
Her most memorable moment with the boutique so far has been her grand opening. "I was in tears... it was amazing! Hundreds of people from all over PA, OH, and WV were here! The news came to cover the event as well! I watched my dreams come true in front of me. All of the support was incredible!"

Growing up in both Pittsburgh and Florida, Selletti has had a life long career in luxury fashion working for Sax 5th Avenue, Dior, and Louis Vuitton. She worked in Miama, South Florida for 10 years. She currently carries AG – Adriano Gold Schmied, Chan Luu, Free People, WILT, Michael Stars, LeeLee Rox, SEN, Elan, Yosi Samra Shoes, Naked Zebra, Lush, Esley, Arc&Co, Phat Buddha, Haute Hippie, Joie, and more!

Store Adress: 324 B Penco Rd. Weirton, WV 26062

Store Hours: M-F 11-5:30: Saturday 11-3

Store Phone: 412-999-9015

Interview by: Jordan Strope